In January we photographed the Worldwide Partner Summit for Adaptive Planning at the Red Rock Resort in Las Vegas, NV. Adaptive Planning provides cloud based Corporate Performance Management (CPM) software. We have photographed a number of events for this company they have great energy!
We were at the conference for 2 reasons, the first to document the conference and the second to photograph some headshots. The headshots were of their employees for internal use and for their Linkedin profile.
Documentary Style Conference Photography
As for the conference, Hagop covered it in a documentary style. Going from room to room, session to session in between the planned headshots sessions. We had a great schedule provided to us by Adaptive that made sure we covered all the important sessions and other speakers, we also had time allotted for the break-out sessions, candid and group shots of the attendees.
Part of documenting the conference was capturing the party! It was held at Cherry’s at Red Rock Resort. They called the event “The Great Adaptive” themed after The Great Gatsby. It was a lot of fun. Many people arrived dressed for the era, they had hired models dress as flappers (a certain type of woman in the United States in the 1920’s, they were known for their unconventional style and behavior) to greet and take photos with the guests. It was a lot of fun and we got some great shots. There was great food, a photo booth for some crazy photos and great ambiance both in the club and outside by the pool.
One other important event took place at this conference and that was the internal announcement of their new branding Adaptive Insights. The press release was on February 4, 2014. Click to read the Press Release.